Desktop publishing involves using the computer and special software packages to create visual displays of ideas and information. Desktop publishing software can generate layouts and produce typographic quality text and images.
If you have design training, education and/or experience, a desktop publishing business can be a fun, exciting and rewarding business opportunity. To start a business all it takes some software, a color printer, and some fancy paper and mastering of the software.
A desktop publisher tasks involves books production, newsletters, magazines, brochures, Internet content and graphic design for logos and signage.
So if you have a hidden designer a creative person inside you this is the best business to pull it out.
Some of the potential challenges you may face in “Desktop Publishing”
- You must possess an acute sense for design and creativity to do something different.
- You need to know how to use the-art desktop publishing software
- You will be tied to your computer for almost all the time since you need to be up-to-date also.
- In order to build client relationship you may have to meet aggressive deadlines.
- Initial start-up costs could be high, with the purchase of a powerful PC, a high-end printer, and strong software packages.
- It will take some time to create a client portfolio that helps attract new clients.
Want to start then ?
Steps to get started with the “Desktop Publishing”
- Evaluate your ability. Evaluate yourself whether you have ability to run the business and financial skills, willingness to acquire needed skills and the freelance mindset to run your own desktop publishing or graphic design business.
- Evaluate your design skills. Evaluate yourself whether you have a designer within you. You need not to be a gem in this area but you has the willingness to update yourself and learn the art.
- Plan your business. You really need to plan your business since this is not so easy in terms of finance. Your really need to put some principle amount in it so it is better to have a thorough planning and overall a real interest. Decide whether you want to run a solo business or you would like to open a small entity. Get yourself register legally.
- Buy right software and hardware. Buy your things carefully. You will need a powerful computer, laser printers, various paper stocks and a CD/DVD burner to produce hard copies for your clients. You will also need Desktop publishing and other software packages that might include Adobe PageMaker, Quark Express or Corel Ventura; Adobe Photoshop or Corel PhotoPaint; and Adobe Illustrator or Corel Draw.
- How much to charge. The question is how much to charge for your service. Calculate it wisely thinking about how much you are spending on it, including your time, expertise, phone bill, power consumption, travelling, your supplies and your taxes etc and then decide the cost you are going to charge. There are other calculator available on the internet you can use them anytime for your calculation.
- Market yourself. Create your own website and get a business card for yourself. Do as much as marketing you can do through online, print media or broadcasting etc. The more you advertise the more your increase the possibility of getting work.