Advertising – Marketing Solution Provider
Dear readers, so far I have shared so many business ideas with you and in every article I said advertise your business, it’s an essential aspect of your business to attract customer. So I just thought that may be someone among you interested in having an advertising business. What you say. Yeah I know many of you wanted to. So let’s learn about it together.
Starting with basic, at first we will learn what is marketing?
Marketing – In marketing, companies get associated with the activity of buying and selling a product or service. These activities include advertising, selling and delivering products to people. The people who are associated in the marketing they mainly focus on getting attention of their target customers by slogans, packaging design, celebrity endorsements and general media exposure.
And what is advertising? It is just one component, or subset, of marketing. It is an activity of producing information for the sale of commercial products or services by paid announcements in the print, broadcast, or electronic media, etc.
Different ways of Advertising / Marketing Products
- Advertising on TV: Create a TV ad by own, buy a pre – made ad, or hire a commercial production company and then run it on TV at the time when you expect your target audience will be watching TV.
- Advertising on Radio: You can advertise on Radio station and for this you have to prepare one script to associate your product or service with the audience and for reading it you can hire professional to do it or even you yourself can give it a try.
- Advertising through Print Media: Print media is the best way to do the advertisement as it tends to capture larger number of people. You can advertise in magazines, news paper, regional magazines, sent out flyers, etc.
- Advertising through Interpersonal Relation: Here I mean you can have your business card or brochure prints with you and can give it to the person you talk and meet on day to day basis or in any events .
- Advertising Online: You can do the advertising online through your social net working friends. You can also post your links on other website. You can ask online ad placement services such as Google AdSense, to put your ads on their website for the customers searching for a similar topic. You can even write a blog or e-newsletter, or can prepare youtube videos.
- Advertise through Events: You can organize events in support of your product such as talk show, fashion show, theater show in context with your product, public polls, lucky draw, etc
You can start your advertising business with a low budget investment operating it from your own home.
Steps to start your Advertising / Marketing Solution Provider Business
- Planning: Planning is the most essential part of any business. Do a complete planning which includes type of advertising agency you wish to open big or small full time or a part time, list down the services your will offer such as internet, print media, radio, television, signage or other visual advertising media.
- Educational Courses: You can go for educational courses such as some degree and diploma in mass communication and/or graphic designing.
- Financial Help: You can seek financial help from bank and other financial institution. For this you have to apply for loan and for this you have to have your business plan ready.
- Business Setup: Once finance is acquired then you can have a name and get your business register with the local registrar and can decide on the place from where you want to run the business, buy office furniture and accessories such as computer, printer, phone, fax, stationary supplies, digital camera, photo scanner and graphic arts design program such as Adobe Creative Suite (optional).
- Build a portfolio: To attract your customer you have to build your portfolio which includes some of your work you have previously done under someone or if you are all new you can make some dummy projects. Develop a business card, brochure, flyers, etc. You can also build your own website in which you can list down your specialty.
- Hire Employee: Advertising business is a big business which is a slight complicated to handle alone. So hire some employees for your business. Since it is related to the creative side two heads will do best in case of creativity.
- Advertisement: Now it is the time for you to do the advertisement of your advertising business. Yes ofcourse you have to advertise but this time you don’t have to go out it’s an in house activity. In your advertisement you can offer discounts and some special offers to attract your customer.